Pandora is a world-renowned jewelry brand founded in Denmark. Though the company is almost universally acknowledged for its customizable Pandora charms bracelets, it also provides other complementary jewelry lines consisting of rings, earrings, necklaces and so on and so forth.
Pandora originated in 1982 when Per and Winnie Enevoldsen opened a jewelry shop in the Norrebrogade area of Copenhagen. After their jewelry were gaining increasing popularity and aroused wide public concern at that time, the couple shifted their focus to the wholesale business by opening their own production facility in Thailand, Pandora Productions, and hired designer Lone Frandsen to help create a unique jewelry line in 1984. In 1996, Pandora - strictly a wholesale dealer by then - hired its second designer, goldsmith Lisbeth En? Larsen, who worked with Lone to create Pandora's signature style and customizable charm bracelet.
Pandora jewelry is presently sold in more than 20 countries throughout North America. In 2006, Pandora launched its first Pandora store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, the United States and even now China. Pandora employs more than 1,200 staffs all around the world.
Pandora also offers collections of Pandora rings, earrings and necklaces, among which the most eminent ones are Pandora's "Mix-and-Match" earrings comprising a collection of ten silver and gold hoops and 80 different charms which can be interchanged to create new looks. Pandora's "Match" jewelry line features an assortment of rings, earrings, necklaces and toe rings that are meant to coordinate with Pandora's charm selection. In 2018, Pandora jewellery introduced a new collection of jewelry called "Shine," made entirely of 18k gold and gemstones such as diamonds, amethyst, peridot, quartz, citrine, spinel and topaz.